Identity

Your Trustednet Privacy Providers provision your identity across the Trustednet and the Internet. Each time you access the web, you have the option of signing on with your Privacy Provider (or one of them if you use multiple providers). Once logged in with your Privacy Provider, they represenet you to the rest of the on line world- revealing your identity in only the ways you have specified in accordance with the requirements of various sites. You may be represented with your real identity, a fictional identity, or no identity. Different sites will have different policies regarding the use of various forms of identity but the marketplace will guide successful sites to have the least restrictive identity policies that are compatible with their purpose.

With identity comes durable reputations. Many of the problems of the Internet can be traced to no consequences anonymity. You may be anonymous on the Trustednet but you actions are always transparent to your Privacy Provider. If you engage in activities that infringe upon others, your reputation will suffer and, in extreme cases, you may be banned from the Trustednet.

Privacy

At this writing, there are numerous existing and start up companies that are pursuing the holy grail of advertisers- tracking you and figuring out what you will be willing to spend money on. The Trustednet lets you take control of this by you choosing a Privacy Provider of your own, who is licensed by the Trustednet. Your chosen Privacy Provider is accountable to you and to the Trustednet for everything it does. It may only use information it gathers about you for the purposes that you have authorized..

In the U.S. and many other countries this level of privacy protection is a welcome addition. In many areas this level of privacy protection may be the difference between life and death. The Trustednet has been designed to be out of the reach of any single government.

Security

Your Trustednet Privacy Provider filters your data, both upstream and downstream, to protect you and others. If you prefer an unfiltered data stream for a particular session, simply don’t sign on with your Privacy Provider. Because the Trustednet is committed to optimizing the user experience, the PPs will aggressively seek out and eliminate known software threats. If you use the Trustednet exclusively, the protection it offers should make machine based security software unnecessary. The resources of the Trustednet will always be up to date and standing guard over your identity and data. The various Privacy Providers will continually compete to demonstrate that they are best suited to earning your trust by safeguarding your information.our request. If you quit your membership for any reason, we will destroy your information.

Financial

Information is valuable and the Privacy Providers will continually be collecting information about their respective users. Presently most of that information value ends up in the pockets of the few- Google, Microsoft, the venture capital community, etc. On the Trustednet we believe that a greater share of that information value will stay or end up with the users, since they surround the provider companies on both ends. Privacy Providers will conceivably be profitable enough to pay users, and the Trustednet Administrator will, by contract, receive payments from the Privacy Providers. The excess cash flow after expenses will be returned to the users, and we are considering the idea of giving earlier users larger shares in that cash flow in order to jump start growth.

Ease of Use

Perhaps the biggest benefit of using the Trustednet will be that it makes on line life just that much easier. You will be able to log on with your Privacy Provider from any device anywhere. Everything you need will be there and the look and feel will be the same if you are on a similar device. As your Privacy Provider relationship matures, their software can begin to customize your experience by learning from you and anticipating your needs. Marketing messages that come your way will be for things you actually are interested in. Your hardware and software requirements on your machines will diminish as Privacy Providers will compete to offer wider arrays of features that run in their cloud rather than on your machine.

Semantic Web

The Trustednet should become a semantic web. The reason is durable reputations. With durable reputations users have the appropriate incentive to tag and categorize their creations, we call this "tagfed and rated as created". They also have the ability to rate other users tags and content. Since everyone has a durable reputation a virtuous circle is formed to create and tag content appropriately. Searches can then go beyond keywords and instead consider the rated and weighted tags. Improperly rated and weighted content will be put in its place in short order while the most appropriate content will get to the top. And no search advertising will be necessary because marketers can go direct to the Privacy Providers to reach the desired pools of consumers.

ID, Tickets, and Keys

In time, your Privacy Provider should become a replacement for traditional identifiers, tickets, and keys. Boarding an airplane will involve logging in with our Privacy Provider, who then guarantees your identiity and reervation status to the airline while simultaneously providing identiy information as may be required by various authorities. No tickets, passport, or driver's license necessary, just your log on information that you carry in your head, so no one can ever steal it without you knowing it has been taken.

Similarly, your Privacy Provider could be your house or car key. Walk through your unlocked front door and a sensor detects you, now you have one minute to log on with your Privacy Provider from your home computer. If the log on does not occur, your PP may electronically lock all the doors and notify the police. When just a few homes in a neighborhood are known to have this system the home invasion rate should go way down.

And this may be the far future, but your Privacy Provider could serve as an alternative to a governemnt issued driver's license. Imagine an officer stops you and asks you to identify yourself. You enter your log in into the officer's tablet computer, but you also put in your secret "I've been stopped by the police" code. That code turns on the video cameras hidden in your car and also sends out emails with live links to all of your friends. If it is a legitimate stop, the police officer has nothing to worry about, but if it's a situation like we've seen a lot of on You Tube lately, the outcome is much more likely to be positive for you.

Lifetime Data

If you choose so, your Privacy Provider will become your lifetime data warehouse. It can store a record of everything you've ever done on line and keep important records like medical and educational in a way that is currently not practical. Instead of filling out the same set of forms at a doctor's office, you will simply issue a short term electronic access and append authorization to your doctor, whose identity will be vetted before that access is allowed. In an emergency when you are unconscious, medical personnel may have access to your medical records through an emergency access privilege that you have chosen to put in a physical place or with others

Credit

Your Privacy Provider will likely become your banker or work closely with bankers. Your Privacy Provider log in may be used at the point of sale in place of a credit card, debit card, cash, or check. Your Privacy Providers reputation as an institution will accrue to you, positively or negatively. Users with high prestige Privacy Providers may be seen as more desirable transactors by others whole other  Privacy Providers may be associated with a less desirable user group. Conterintuitively, this is a positive thing for the network since it puts both the institutions (Privacy Providers) and users in a position to be very careful with their actions that might affect their respective reputations.

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